Increase Applicant
Volume & Stay Compliant

Davey Tree Expert Company was missing hiring targets, and therefore on a trajectory to miss revenue targets. By implementing a JobSync integration, they saw a 240% instant increase in applicant volume.

“JobSync solved three problems at once for The Davey Tree Expert Company: increased candidate volume, improved candidate experience, and improved OFCCP compliance.”

Brigitte Orrick,
Director of Recruiting and Employee Development,,
The Davey Tree Expert Company

Key Stats:

  • Recruiting team of 26
  • 6,500 hires a year
  • 1,000+ open jobs
  • Hiring in US, Canada, and Mexico
  • Arboriculture Industry
  • Hire arborists & tree trimmers
  • Large hourly workforce

JobSync Integrations:

  • SAP SuccessFactors with RMK
  • Indeed Organic and Sponsored

Davey Tree was facing the following challenges:

  • Davey Tree was missing hiring targets, and therefore on a trajectory to miss revenue targets
  • 40% decline in applicants per hire from pre-pandemic to post-pandemic
  • 8% job board click rate with a 2.5% career site conversion rate
  • Low job board visibility
  • The job board to application experience required candidates to ‘apply’ twice
  • Indeed could not provide Compliance Reporting
  • A loss of control of recruitment data
  • An increase in manual work for recruiters

JobSync provided the following solution:

  • Integrated to SuccessFactors for job content, profile information and questionnaire templates
  • Mapped Davey Tree’s entire application experience, including privacy policies, EEO, OFCCP and qualifying questions
  • Automated job content fixes to be compliant with Indeed’s policies
  • Provided Indeed with all jobs
  • Integrated Davey Trees’ entire application to Indeed and ZipRecruiter
  • Candidates applied on the job boards
  • All applicants captured and inserted into SuccessFactors against the job

Davey Tree saw the following results:

    • 240% instant increase in applicant volume
    • Increased to 6.5 applications per hire
    • 30% increase in applications on all jobs for the most profitable service line
    • Surge in applications during a seasonally slower time, providing better forecasting
    • Centralized OFCCP reporting
    • Removed non-compliant application paths from recruiters perview
    • Centralized recruiter activity
    • Removed discrepancies between Indeed and SuccessFactors reporting


240% Increase in Applicants, a Better Candidate Experience & 100% OFCCP Compliant