Meet Hiring Goals in Key Markets with Increased Applications

Allied Universal needed to increase their applicant volume and attract candidates in key markets. By implementing a JobSync integration, they increased unique applications by 169% and organic applications by 151%.

“JobSync was a game changer for Allied. By solving our candidate volume needs, we were able to focus on our next-level candidate experience challenges. We now talk about our world in terms of before and after JobSync.”

Donna Singer
National Director of Recruiting Enablement at Allied Universal

Key Stats:

  • 250 Field and Corporate Recruiters
  • 205,000 Annual North American Hires
  • 6,000 North American Open Jobs
  • Private Security and Facilities Industry
  • Hiring in the US, Canada, Puerto Rico, Virgin Islands

JobSync Integrations:

  • iCIMS
  • Indeed Organic and Sponsored TalentBrew Career Site

Other Key Tech:

  • HireVue Interview Scheduling

Allied was facing the following challenges:

  • Allied Universal was missing hiring targets due to a low volume of applicants
  • Allied had implemented a number of solutions to help the recruiting teams reach hiring goals including:
    • iCIMS Indeed Easy Apply for sponsored integration
    • TalentBrew to capture and remarket Indeed organic leads
    • Programmatic solutions through multiple vendors
    • Increased recruiter workload to connect with leads to get missing applicant information and convert
  • Those solutions created secondary challenges:
    • Increased leads but produced fewer completed applications
    • This created concerns about the ease of skipping compliance steps
    • Vendors created a potential risk for Allied with non-compliant or out-of-policy solutions
  • WOTC requirements prevented full application integration

JobSync provided the following solution:

  • Integrated and mapped Allied Universal’s entire iCIMS application to Indeed via JobSync Apply including:
    • Profile data, questions, privacy policy, EEO, OFCCP, and iForms
  • Built compliant and policy-friendly applications:
    • Automated job content fixes to be compliant with Indeed’s salary, shift, and title policies
    • Collaborated with Allied’s compliance team to ensure OFCCP-compliant applications
  • Provided automation to align with business needs:
    • Created rules by job to allow some jobs to redirect to apply on the company site
    • Provided jobs to Indeed for organic and to Allied’s two programmatic ad agencies for sponsorship
    • Worked in concert with HireVue automated interview scheduling
  • All applicants captured and inserted into iCIMS against the job and populated EEO & OFCCP reports

Allied saw the following results:

  • Better alignment of the number of applicants to Allied’s hiring objectives
  • Increased completed candidate applications:
    • Increased organic applicant volume by 151%
    • 169% increase in unique applicants
    • Applicants for hard-to-fill roles increased by 2X
  • Improved application experience for candidates:
    • Meet candidates where they are at to apply
    • Removed redundant data collection
    • Collected all relevant data, upfront
  • All applications are OFCCP compliant
  • Reduced recruiter workload:
    • Concentrated recruiter efforts on core responsibilities
    • Freed up time to work on next-level changes
    • Restructured the application process which provided a valuable opportunity to implement change management to improve the interview process

169% Increase in Unique Applicants, Streamlined Recruiting Processes & OFCCP Compliant