Roundtable – How to Position Your Company as an Employer of Choice


They say nothing shapes an employer brand as much as how a company shows up and takes action or drops the ball in the midst of difficult times.  If there was ever a moment that demanded empathy, transparency and action, it’s now.

Joining us this week are Leslie Vickrey, CEO and Founder of ClearEdge Marketing, and Kim Pope, Chief Operating Officer at WilsonHCG, as they share what matters most (and the biggest surprises!) when it comes to being an employer of choice.

They will also share some of the main findings from WilsonHCG’s 2021 Fortune 500 Employment Branding Report, as well as how some of the largest and most well-known organizations are leading the charge and never looking back.

We will discuss:

  1. What are the new job seeker expectations and preferences when choosing to work for – and remain with – a company?

  2. What are some of the top things you should be thinking about now to best position yourselves as an employer of choice?

  3. What was “good enough” is no longer enough— what do employers need to change?

As always- no sales pitches. No boring presentations. Just good conversation.

Leslie Vickrey is a marketing expert and business advisor who began her career with McDonald’s Corporation and found a niche in technology and talent as the head of marketing for Spherion’s technology division. She founded ClearEdge Marketing in 2006, which is now a go-to, fully integrated marketing agency for talent and technology firms. 

Leslie’s impact in the HR, tech and marketing communities far exceeds her day-to-day work as CEO. Passionate about the importance of diversity, Leslie is a frequent speaker on the topic and even co-founded ARA, an organization that seeks to attract, retain and advance women in technology – 6,000 people strong. She is part of the Women Business Collaborative Staffing Leadership Council; member of ASA’s Women in Leadership Council; is on the Board of Directors for Chicago Innovation; was recognized as one of 100 of Chicago’s most compelling innovators and entrepreneurs; is part of the UIC Entrepreneurship Hall of Fame; and was named one of the Enterprising Women of the Year. Leslie is a contributor to industry publications such as Recruiting Daily and Entrepreneur, a frequent industry speaker and host of an executive women in recruitment podcast, TheEdge.


As chief operating officer at WilsonHCG, Kim leads the global delivery team to develop solutions to help clients create proactive talent acquisition strategies that fuel growth and innovation.

Kim has more than 16 years of experience in talent acquisition and recruitment process outsourcing. As a member of the executive leadership team, she collaborates with colleagues to ensure operational and process excellence. Kim drives WilsonHCG’s brand management strategy and has spearheaded the development of many of WilsonHCG’s global partnerships and has played a key role in multiple acquisitions, among leading other global business growth strategies. 

She is a keen traveler as well as an avid fan of exercise and likes to work out as often as she can.