Roundtable – How to Become a Recruitment Marketer


This week we are going to focus on how to become a Recruitment Marketer with one of the leaders in Recruitment Marketing, Lori Sylvia Founder & CEO – Rally Recruitment Marketing and former Chief Marketing Officer of SmashFly Technologies.  We’ll cover the basics of Recruitment Marketing- how to tell a companies story in a way that attracts qualified talent and retains existing employees as well as how to measure the effectiveness of Recruitment Marketing strategies and channels.

We will discuss:

  1. What is the difference between Recruitment and Recruitment Marketing?

  2. What are the main skills set a successful Recruitment Marketer needs?

  3. What tools are used by a successful Recruitment Marketer?

  4. How can lean teams improve their Recruitment Marketing with a few simple initiatives?

  5. How is Recruitment Marketing evolving?

As always- No sales pitches. No boring presentations. Just good conversation.


Lori is the Founder and CEO of Rally™ Recruitment Marketing, an online community forum where the best Recruitment Marketing ideas are learned and shared to help HR, Recruiting and Marketing professionals gain new skills, advance their careers and deliver greater business impact. Lori started out as a technology journalist and then became a marketer of new technologies at five start-ups. Before founding Rally, Loriwas Chief Marketing Officer of SmashFly Technologies, where she and her team educated the market about modern Recruitment Marketing practices. With Rally, Lori is working across the industry to inspire more people to become Recruitment Marketers to lead the future of talent acquisition.