Genuine connections are the way to engage people with your employer brand to create a positive experience according to Mitch Gerson, Principal at The Gerson Agency and one of our next featured guests. Mitch is an award winning marketer and will be sharing his perspective on the importance of the human element in recruitment marketing.
“People are craving a genuine connection and relationships based upon trust, that make them feel special, heard and understood. They want to be part of a like-minded community that shares their beliefs and desires to be part of something bigger than day to day life.” says, Michael Kirsten, Owner, Human Marketing and former Director of Global Content Marketing for Kelly Services who will be joining Mitch in the Roundtable.
Bringing the “human” to recruitment marketing is at the cornerstone of their belief. The only way to get through the noise and connect with the job seeker, especially the passive job seeker is to create a genuine connection.
We will discuss:
How do you find the channel of your audience?
How to pivot from promoting your brand to helping your audience?
How to talk in a way that resonates with your audience?
What can we learn from organizations that made a connection but did not deliver on their promise?
As always- no sales pitches. No boring presentations. Just good conversation.
Mitch is the founder of The Gerson Agency and began his career at Bernard Hodes Group, having run his own sub-division for over 16 years within the agency. It was there that he flourished, building a career there that afforded him the opportunity to work with a number of Fortune 100 companies, including familiar names such as Campbell Soup Company, PetSmart, ADP, CVS Health, L-Brands, Teva Pharmaceuticals, Hasbro Toys, Kelly Services, Pace University (enrollment), Columbia University (enrollment), and many others.
During his 20 years in the industry, Mitch has also spent a number of years at both TMP Worldwide and Recruitics. He has become well-known for his award-winning and unconventional thinking over the course of this career in the EMA, CEA, and related organizations, garnering recognition for top professional team, personal creativity, and campaigns.
Michael is the Owner of Human Marketing and the former Global Head of Content Marketing at Kelly Services. In the last 15 years Michael has designed and implemented global marketing campaigns across Europe, Asia and North America to strengthen employer brands, improve candidate experiences, identify the latest trends in the recruitment market and help companies to connect with talent across the globe.