Employer brand leaders from Ford and Organon share what’s working in candidate messaging right now, from personalized outreach and talent rediscovery to knowing when automation hurts more than it helps.Most candidates will interact with your brand more through automated emails than through any recruiter conversation. Think about that for a second. The “thank you for… Read more »
How does a 150-year-old brand stay relevant to the newest generation of talent? They build a long-term talent engine that begins before college and keeps high-potential people engaged well past their first role.By the end of 2026, Gen Z will account for around 30% of the workforce, overtaking millennials as the largest generation on payroll…. Read more »
If you rely on last‑click attribution, you probably have a very confident, very wrong view of where your best candidates come from. Fixing it isn’t complicated, but it does mean asking better from your data.Most recruitment teams have absolutely no idea where their best hires come from. They’re working off a single line in the ATS… Read more »
As we move into 2026, the landscape of talent acquisition is undergoing its most significant transformation since the invention of the online job board. While 2024 and 2025 were defined by the frantic adoption of Generative AI, 2026 is officially the year of Information and Consent.The “black box” of hiring is being pried open. Driven… Read more »
Employers pour serious budgets into beautiful career sites, only to lose candidates at the “Apply” button. Here’s why that moment is killing your conversion rates.A candidate discovers your job posting on Indeed. They click through to your career site and spend 10 minutes scrolling through employee testimonials, videos of your vibrant culture in action, mission… Read more »
Pay disclosure is reshaping how recruiters attract talent, and the rules are changing faster than most teams can keep up. Here’s where things stand—and why it matters for your hiring strategy.A hiring manager in Denver posts a senior analyst role with a salary range of $75,000 to $140,000. On paper, the range checks all the… Read more »
HR tech is consolidating, the AI arms race is overheating, and job boards are feeling the strain. A top WorkTech analyst shares what’s coming in 2026. If there’s one thing we know about the HR tech market, it’s that it doesn’t care for anyone’s five-year plan. It’s consolidating faster than most TA leaders expected, and AI… Read more »
If remote work opened the door to global talent, then AI application bots and mass tech layoffs kicked it wide open. How do remote‑first teams find genuinely qualified people in all that noise?A tech lead at a Series B startup posts a remote software engineer role on a Monday. By Wednesday, the application count already… Read more »
The hiring funnel has one winner and dozens of runners-up. Treat those runners-up right and they become future applicants, brand advocates and referral sources.Let’s say a candidate spends three hours on your application. They research your company, tailor their resume, complete assessments, and sit through multiple interviews. Then nothing. Silence. Or worse, a generic rejection… Read more »
To attract and convert top talent, your career site must be more than just a place to search jobs. It needs to be a rich, authentic destination that clearly answers the candidate’s core question: “What will my life be like if I work here?”On top of that, candidates are now using AI to ask those… Read more »