Are you trusting dashboards that would get a CMO fired? Imagine sitting in a quarterly board meeting where the CMO presents a multi-touch attribution model showing exactly how a $50,000 social spend turned into $1M in pipeline. Then, it’s your turn. You open your Applicant Tracking System (ATS) report and claim your top source of hire is “Direct… Read more »
The desire for marketing-grade analytics is widespread among recruiters, but few are equipped to track the candidate journey with that level of precision. What stands in the way isn’t the data, but the system architecture that’s supposed to collect it.Talent Acquisition (TA) leaders are brutally aware that their dashboards do not tell the whole story…. Read more »