For years, Talent Acquisition leaders have been forced to build their houses on “borrowed land,” at the mercy of shifting vendor algorithms, skyrocketing aggregator pricing, and the rigid constraints of legacy ATS systems. We’ve optimized for the “moment of truth” in the application process, only to find ourselves drowning in a “downstream disaster” of unmanageable… Read more »
Category: Recruitment Marketing
From First Click to Final Call, How to Craft a ‘Sticky’ Candidate Experience
The hiring funnel has one winner and dozens of runners-up. Treat those runners-up right and they become future applicants, brand advocates and referral sources.Let’s say a candidate spends three hours on your application. They research your company, tailor their resume, complete assessments, and sit through multiple interviews. Then nothing. Silence. Or worse, a generic rejection… Read more »
5 Essential Content Pieces for High-Performing Career Sites
To attract and convert top talent, your career site must be more than just a place to search jobs. It needs to be a rich, authentic destination that clearly answers the candidate’s core question: “What will my life be like if I work here?”On top of that, candidates are now using AI to ask those… Read more »
Beyond the Job Description: Using Rich Media to Win the War for Talent
In today’s hyper-competitive job market, a traditional job description is little more than a classified ad in a digital world. It lists duties, responsibilities, and qualifications, but it completely fails to answer the most critical questions a modern candidate has:“What is it really like to work here?”“Will I fit in with the team?”“Does this company’s… Read more »
Employee Advocacy: How to Turn Your Team Into A Talent Magnet
When real employees share what it’s like to work at your company, the right candidates pay attention.91% of employers use social media to hire. 86% of job seekers use it to land their next role. So clearly social media is more than just #BookTok and cat videos. And, since your employees are almost certainly active… Read more »
The Great AI Standoff: Has Talent Identification Become a War That No One’s Winning?
Bots are crafting perfectly-polished resumes and different bots are screening them out. How do we harness AI’s efficiency and still make fair hiring decisions?The modern job market is a battlefield where artificial intelligence fights artificial intelligence. On one side are the job seekers. They’re using ChatGPT to craft the perfect résumé and apply to hundreds of… Read more »
Low-Budget Recruitment Marketing: Creative Ways to Attract Top Talent
In today’s recruiting landscape, attracting top-tier talent is a major challenge, especially for organizations with limited marketing budgets. The traditional methods of posting on expensive job boards or hiring costly recruitment agencies are often out of reach for small businesses and non-profits. The good news is that with a little creativity and a lot of… Read more »
5 Ways to Attract Candidates Beyond Job Boards
In today’s current talent landscape, relying solely on traditional job boards to attract candidates is no longer a sufficient strategy. Employers must adopt a multi-channel approach to reach a wider audience, including “passive candidates”—those who are not actively searching for a new job but would be open to the right opportunity.This report outlines actionable tips… Read more »
How to Keep Your Data Secure When Changing Recruitment Ad Agencies or Programmatics
Changing recruitment ad agencies or programmatic partners can be a great way to improve your hiring strategy, but it’s a critical time for data security. Many companies unintentionally leave a digital trail of tracking elements that allows former partners to continue monitoring their recruitment activities and, even worse, retain access to sensitive applicant data. A… Read more »
The Foundational Tactics for Employer Storytelling
In today’s hyper-competitive job market, job descriptions and bullet-pointed lists of benefits just don’t cut it anymore. Top talent isn’t just looking for a job; they’re looking for a purpose, a community, and an environment where they can thrive.To attract and retain these individuals, employers must stop simply advertising open positions and start becoming compelling… Read more »
