Category: Recruitment Marketing

Categories

5 Essential Content Pieces for High-Performing Career Sites

content every career site neds

To attract and convert top talent, your career site must be more than just a place to search jobs. It needs to be a rich, authentic destination that clearly answers the candidate’s core question: “What will my life be like if I work here?”On top of that, candidates are now using AI to ask those… Read more »

Beyond the Job Description: Using Rich Media to Win the War for Talent

rich media for recruiting

In today’s hyper-competitive job market, a traditional job description is little more than a classified ad in a digital world. It lists duties, responsibilities, and qualifications, but it completely fails to answer the most critical questions a modern candidate has:“What is it really like to work here?”“Will I fit in with the team?”“Does this company’s… Read more »

Employee Advocacy: How to Turn Your Team Into A Talent Magnet

When real employees share what it’s like to work at your company, the right candidates pay attention.91% of employers use social media to hire. 86% of job seekers use it to land their next role. So clearly social media is more than just #BookTok and cat videos. And, since your employees are almost certainly active… Read more »

The Great AI Standoff: Has Talent Identification Become a War That No One’s Winning?

ai talent

Bots are crafting perfectly-polished resumes and different bots are screening them out. How do we harness AI’s efficiency and still make fair hiring decisions?The modern job market is a battlefield where artificial intelligence fights artificial intelligence. On one side are the job seekers. They’re using ChatGPT to craft the perfect résumé and apply to hundreds of… Read more »

Low-Budget Recruitment Marketing: Creative Ways to Attract Top Talent

low cost recruitment marketing tactics

In today’s recruiting landscape, attracting top-tier talent is a major challenge, especially for organizations with limited marketing budgets. The traditional methods of posting on expensive job boards or hiring costly recruitment agencies are often out of reach for small businesses and non-profits. The good news is that with a little creativity and a lot of… Read more »

5 Ways to Attract Candidates Beyond Job Boards

In today’s current talent landscape, relying solely on traditional job boards to attract candidates is no longer a sufficient strategy. Employers must adopt a multi-channel approach to reach a wider audience, including “passive candidates”—those who are not actively searching for a new job but would be open to the right opportunity.This report outlines actionable tips… Read more »

How to Keep Your Data Secure When Changing Recruitment Ad Agencies or Programmatics

keeping data secure

Changing recruitment ad agencies or programmatic partners can be a great way to improve your hiring strategy, but it’s a critical time for data security. Many companies unintentionally leave a digital trail of tracking elements that allows former partners to continue monitoring their recruitment activities and, even worse, retain access to sensitive applicant data. A… Read more »

The Foundational Tactics for Employer Storytelling

employer storytelling

In today’s hyper-competitive job market, job descriptions and bullet-pointed lists of benefits just don’t cut it anymore. Top talent isn’t just looking for a job; they’re looking for a purpose, a community, and an environment where they can thrive.To attract and retain these individuals, employers must stop simply advertising open positions and start becoming compelling… Read more »

Defining Your EVP: How to Craft a Magnetic Employer Value Proposition

how to craft your EVP employer value proposition

In today’s fiercely competitive talent landscape, attracting and retaining top-tier professionals goes far beyond offering a good salary and benefits. Candidates are seeking more than just a job; they’re looking for a purpose, a supportive culture, and a place where they can truly thrive. This is where your Employer Value Proposition (EVP) comes in.For talent… Read more »

5 Ways to Boost Recruitment Conversion Rates

Five Ways to Boost Recruitment Conversion Rates

Every click, application, and response in the hiring funnel has the potential to win or lose the talent that drives your business forward. The difference between a successful hire and a missed opportunity often hinges on how effectively you move candidates through each stage.Conversion rates are the backbone of effective recruitment—they reveal how efficiently your… Read more »