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Meet Hiring Goals in Key Markets with Increased Applications

Allied Universal needed to increase their applicant volume and attract candidates in key markets. By implementation a JobSync integration, they saw a 169% increase in unique applications and a 151% increase in organic applications.

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"JobSync was a game changer for Allied.
By solving our candidate volume needs, we were able to focus on our next-level candidate experience challenges. We now talk about our world in terms of before and after JobSync."

Donna Singer
National Director of Recruiting Enablement at Allied Universal

Key Stats:

JobSync Integrations:

  • 250 Field and Corporate Recruiters

  • 205,000 Annual North American Hires

  • 6,000 North American Open Jobs

  • Private Security and Facilities Industry

  • Hiring in the US, Canada, Puerto Rico, Virgin Islands

  • iCIMS

  • Indeed Organic and Sponsored
    TalentBrew Career Site

Other Key Tech:

  • HireVue Interview Scheduling

Allied was facing the following challenges:

  • Allied Universal was missing hiring targets due to a low volume of applicants

  • Allied had implemented a number of solutions to help the recruiting teams reach hiring goals including:

    • iCIMS Indeed Easy Apply for sponsored integration

    • TalentBrew to capture and remarket Indeed organic leads

    • Programmatic solutions through multiple vendors

    • Increased recruiter workload to connect with leads to get missing applicant information and convert

  • Those solutions created secondary challenges:

    • Increased leads but produced fewer completed applications

    • This created concerns about the ease of skipping compliance steps

    • Vendors created a potential risk for Allied with non-compliant or out-of-policy solutions

  • WOTC requirements prevented full application integration

JobSync provided the following solution:

  • Integrated and mapped Allied Universal's entire iCIMS application to Indeed via JobSync Apply including:

    • Profile data, questions, privacy policy, EEO, OFCCP, and iForms

  • Built compliant and policy-friendly applications:

    • Automated job content fixes to be compliant with Indeed’s salary, shift, and title policies

    • Collaborated with Allied’s compliance team to ensure OFCCP-compliant applications

  • Provided automation to align with business needs:

    • Created rules by job to allow some jobs to redirect to apply on the company site

    • Provided jobs to Indeed for organic and to Allied’s two programmatic ad agencies for sponsorship

    • Worked in concert with HireVue automated interview scheduling

  • All applicants captured and inserted into iCIMS against the job and populated EEO & OFCCP reports

Allied saw the following results:

  • Better alignment of the number of applicants to Allied's hiring objectives

  • Increased completed candidate applications:

    • Increased organic applicant volume by 151%

    • 169% increase in unique applicants

    • Applicants for hard-to-fill roles increased by 2X

  • Improved application experience for candidates:

    • Meet candidates where they are at to apply

    • Removed redundant data collection

    • Collected all relevant data, upfront

  • All applications are OFCCP compliant

  • Reduced recruiter workload:

    • Concentrated recruiter efforts on core responsibilities

    • Freed up time to work on next-level changes

    • Restructured the application process which provided a valuable opportunity to implement change management to improve the interview process

169% Increase in Unique Applicants, Streamlined Recruiting Processes & OFCCP Compliant

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