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Is Video Interviewing for You?

Is Video Interviewing for You?

December 9, 2011

With mounting pressure to fill long vacant positions at a company, recruiters and hiring managers are using more tools in the search for the perfect-fitting candidate. One such tool that is becoming more widely used is the video interview. However, is video interviewing a perfect fit for you?

There are two kinds of video interviewing: one-way and two-way. In one-way interviewing, a candidate records video responses to a set of questions posed by a company and then submits the replies electronically. While not interactive, one-way interviews provide recruiters and hiring managers the convenience to review candidate submissions at their leisure to whatever extent they desire. If a candidate quickly comes off as undesirable, recruiters and hiring managers can halt their viewing at any moment and move on to the next candidate. Given a candidate’s flexibility to compose, rehearse and deliver interview responses to preset questions, the bar is certainly raised for expectations. Failure to impress quickly and subsequently dismissing prospective candidates can make one-way interviewing efficient and less time-consuming.

With two-way interviewing, candidates speak live with a recruiter or hiring manager via services like Skype. The interview is interactive, allowing for a more organic interaction where one can pose follow-up questions. A candidate’s judgment can also be evaluated fairly readily: Did the candidate present himself well and dress appropriately for the occasion? Did the candidate appear comfortable interviewing in this forum? (which, by the way, is also a good indicator of how they might fare later on at your company when immersed in a similar environment or simply tossed in unfamiliar circumstances). Like one-way interviewing, two-way interviewing can also facilitate an interview with someone at a distant location who is contemplating moving for a new position.

Video interviewing can save time and facilitate logistically challenged interviews. However, the isolation may also restrict a candidate’s true self from emerging. Nevertheless, video interviewing is growing in use, and it may be worth a shot at getting on camera and getting on with hiring a great match for your company.

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