The JobSync Blog
Can You Help Your Company Get Cultured?
September 28, 2011
As a recruiter or hiring manager, you’ve sat helplessly as one seemingly bland resume after another comes flying across your desk for an open position at your company. With unemployment so high, surely there must be interesting candidates out there, but where? On the other hand, what if the problem of attracting promising candidates isn’t the lack of them, but a lack of an appealing corporate culture at your business? In other words, what if the problem is you?
In a nutshell, corporate culture is the collective attitude and values that shape how employees behave. Every company has one, but not all of them are cohesive, consistent, and compelling. And this is where a company can run into trouble. If a business is unable to conduct itself as a dynamic, challenging, supportive, and creative venture, chances are its recruiting efforts will reflect these deficits as well, especially if a company’s culture is publicly known.
Realistically, as a recruiter or lower-level hiring manager, there is probably little you can do to change this, let alone change it quickly. However, recruitment is the first step you can control to inject new life into your corporate culture. This naturally requires an awareness that your company’s culture is in need of renewal, revival, or reevaluation. To that end, your recruitment efforts should then reflect a desired culture that you know your company is pursuing or is capable of achieving.
But even recruitment of new employees will have a limited impact if not accompanied by training that communicates a positive and engaging corporate culture, not to mention an atmosphere that lives and breathes this culture. Ultimately, upper management dictates the tone and direction of a company, and it is up to the discreet but determined hiring manager to convey the values and goals of a company to upper management that can also help bring top talent to the firm.
If senior executives are open to implementing the necessary changes to enhance a company’s image of its corporate culture, you will probably soon see results in your recruiting. If they are not open to the possibility, you may want to think about another company recruiting you for a new position instead.
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